Tesla started it at scale in the automotive world, customers have been used to it on their IoT devices for a decade now. Over-the-air software updates are no longer optional. Customer experience, and therewith customer loyalty, is shifting toward continuous product improvements, and cybersecurity requirements mandate OTA updates as well. This presentation gives an inside overview of the technology designed and implemented by Tesla, the current market trends and capabilities, and how the lessons learned can be transferred into the IVT world.

• Over-the-air software updates: architecture and implementation
• User experience influenced by continuous improvements
• The power of remote services to create new revenue streams