MRS Electronic, a leading provider of smart electronic solutions and systems for the automotive and off-highway industry, has entered a new distribution partnership with Australian company Auto Electrical Imports Pty Ltd (AEI), known in the market under its brand name IONNIC. With this collaboration, IONNIC becomes an official sales partner for MRS Electronic in the Australian and New Zealand market. 

The growing demand for intelligent control solutions for construction machinery, agricultural equipment, and special vehicles in Australia calls for reliable local partners. MRS Electronic offers a broad portfolio of solutions – from hydraulic and lighting control, DC motor control, sensor data processing, and parameterizable relays to sophisticated CAN-based HMIs and gateways. 

With IONNIC, MRS Electronic gains a partner whose capabilities ideally complement this product offering. Founded in the 1980s, AEI has grown from a small start-up to one of the leading suppliers of automotive electrical products in the Asia-Pacific region. Today, with more than 60 employees, 15 full-time sales professionals, and a well-established distributor network, IONNIC serves customers across industries. 

Thanks to this new partnership, Australian and New Zealand OEMs, system integrators, and fleet operators will now benefit from easier access to MRS Electronic’s solutions – with local engineering expertise, fast delivery, and dedicated support through IONNIC’s Brisbane-based operations. 

Aligned with MRS Electronic’s approach of global presence with local support, the partnership aims to drive forward key trends such as electrification, digitization, and automation in the mobile machinery and vehicle sector. Whether in construction equipment, agricultural machinery, or specialized utility vehicles, MRS Electronic’s control systems – distributed through IONNIC – will help manufacturers and operators increase efficiency, flexibility, and sustainability.