Speakers

James Eichele is an embedded developer, innovator, and co-founder of Guild Automation, a full-service vehicle technology integrator that helps OEMs build electronics and software systems for industrial vehicles. James has a background in computer engineering and 23+ years of experience in wire harness design, embedded software development, and test automation. Over the past two years, his team has been exploring how modern AI tools can accelerate and enhance the design of electronic control systems for industrial vehicles. He brings a practical, engineer-first perspective on where AI fits into the real world.