Speakers

Nick is a powerhouse in the power sports and off-road industries, driving innovation, growth and market dominance. As managing director of Serko USA, he leads operations across North and South America, forging high-impact OEM partnerships and pioneering cutting-edge product strategies. With a career spanning Fortune 500 collaborations and global market expansion, Nick is a master of business transformation, spearheading M&A, revenue acceleration and brand leadership. A champion of performance-driven technology, he is redefining the future of off-road vehicle innovation, making him one of the most influential voices at this year’s conference and a prime candidate as the ambassador of the industry.